Product Description
F.LLI Pietta and Pietta Firearms, Inc. widely known the world over as the leader in single-action and black powder revolvers had the great fortune to “partner” with one of the most prestigious, iconic, and oldest rodeos in the United States, Pendleton Round-Up. Together, these two cultural powerhouses joined forces to create the Pendleton Round-Up single-action revolver, an exclusive firearm that embodied the Pendleton Round-Up spirit, heritage, and history. The revolver was distributed exclusively at the 2025 Round-Up and sold out within two weeks of its release.
The response from Pendleton loyalists, spectators, and the rural community was immediate and emphatic, confirming that the spirit of the American West and the PRU remains as strong as ever. Building on that momentum, the two companies entered into a licensee/licensor agreement and will officially launch the new Pietta Pendleton “Let’er Buck” Revolver in in Q1 2026. This agreement is not taken lightly by Pietta, the company understands that they are one of only a few (including a whisky company) that is allowed to brand this historical and prominent logo and tagline.
“Pendleton represents the soul of the American West – grit, authenticity, and pride,” said Alessandro Pietta. “We’re honored to bring that same spirit to life through this revolver, merging our craftsmanship with Western tradition in a way that speaks to both western/cowboy and firearm enthusiasts alike.”
As Pietta deepens its involvement in the ranching and rodeo communities, from basing their U.S. operations in Wyoming, to putting significant emphasis on the ranching and rural community, this partnership signifies a meaningful expansion of the brand’s Western footprint. Early projections already show strong demand, with pre-orders surging from dealers and consumers across the U.S. Distribution efforts will primarily focus on Farm & Fleet locations, ensuring availability to the core ranching and rural audiences who have long embraced the “Let’er Buck” lifestyle.
“Pietta aligns perfectly with our brand and our core values that have been developed through 115 years of tradition and attention to details” said Stuart Roberts, Vice President of the Pendleton Round-Up Association. “The success of the PRU Revolver and the excitement it generates proves that entering into this agreement with Pietta is not only a tremendous opportunity but will further expand our brand while aligning two organizations who are committed to their respective customer experiences. We feel that this endeavor will lead to many future opportunities, and I hope this “partnership” is indefinite.”
